Google Ads in Turkey: What Changes for Foreign Advertisers
About three out of four searches in Turkey happen on Google (Statcounter, October 2026), so for most businesses, paid search in Turkey means Google Ads. You use the same Google Ads platform as at home. What changes is the language your customers search in, the cost on your invoice, the consent rules, the screens your ads are seen on and, in some industries, the checks you need before you can advertise.
Keywords and Ads Written in Turkish
Your customers in Turkey search in Turkish, in their own words. A translated keyword list follows your English wording and misses many of the searches that matter. We build the keyword list from Turkish search data, with Google's Keyword Planner set to Turkey and Turkish, and we write the ads in Turkish ourselves. The page the ad leads to should speak Turkish as well.
A Turkey Surcharge on Your Google Invoice
Google adds a regulatory operating cost to ads served in Turkey: 4.5% today, falling to 2.5% from 1 January 2027 (Google Ads Help). It is charged on top of your ad spend and shows on your Google invoice, so we include it when we plan your budget.
Consent Comes Before Tracking
Turkey's data protection law, KVKK, has its own consent rules. The regulator's cookie guide asks for explicit consent before cookies that are not strictly necessary are set, and that includes advertising cookies. Conversion tracking and remarketing lists depend on those cookies. When we set up tracking, we check that your consent banner passes each visitor's choice to Google through Consent Mode.
A Mobile-First Audience
Nearly four out of five web page views in Turkey come from phones (Statcounter, October 2026). Before a campaign goes live, we open the landing page on a phone and check how fast it loads, how easy the form is to fill in and whether visitors can call you with one tap.
Extra Checks for Regulated Industries
Since 1 November 2023, financial services ads in Turkey have needed a separate Google verification. Banks, lenders, investment firms and insurers have to show a licence from the relevant Turkish regulator, such as the Banking Regulation and Supervision Agency (BRSA) or the Capital Markets Board (CMB) (Google Advertising Policies Help). Healthcare and some other categories have their own restrictions. Before we build the campaign, we check your category against Google's rules for Turkey.
Run Your Home Market from Turkey
We also run English-language Google Ads campaigns in your own market, managed from Turkey. Our working hours (UTC+3) overlap with the UK, Europe and the Gulf, so you can reach us during your working day.
The work follows the same steps as a Turkish account: keyword research with your market's search data, campaign structure, conversion tracking, daily monitoring and a monthly report in English. We write the ads in English and send them to you for approval before they go live. If you also advertise in Turkey, one team runs both markets.
Campaign Types We Run
Google Ads has several campaign types, and each one reaches people at a different moment. We choose the mix from your goal and budget instead of running every type at once.
Search Ads
Text ads shown on Google when someone searches for what you sell. They reach people who are already looking, which is why most accounts start here. We build the keyword list, write the ads and send each click to the page that answers the search.
Display Ads
Image ads on websites and apps across Google's network. They put your brand in front of people before they search, and bring back visitors who left your site without buying. We design the ads, choose where they appear and measure what they bring.
YouTube Ads
Video ads shown before, during or next to YouTube videos. They tell your story with picture and sound, and can lead viewers straight to your site. We target them by what your audience watches and is interested in, and follow their results closely.
Shopping Ads
For online stores: your product appears on Google with its image, price and store name. We connect your product feed through Google Merchant Center, organise the products and give more budget to the ones that sell.
App Campaigns
For mobile apps: one campaign runs across Google Search, YouTube, Google Play and other apps to win installs and in-app actions. We set up the campaign, prepare the assets and track what users do after they install.
Performance Max
One campaign across Google's channels, including Search, YouTube, Display, Gmail, Maps and Discover, with Google's automation deciding where each ad runs. We prepare the images, text and product data it needs and check its results against your goal.
Local Ads for a Location in Turkey
If you have a store, showroom or office in Turkey, local ads show it on Google Maps and in nearby searches, and bring in visits, directions and calls. We optimise your Google Business Profile and plan the targeting around your location.
Which campaign type fits you?
Tell us about your business and where you stand in 5 questions, and we'll suggest a campaign setup that fits your budget.
Takes about a minute, no preparation needed.
How We Work
Running Google Ads takes more than picking keywords and launching a campaign. These are the steps we follow for every account.
Goal and budget
We start with what you want from Google Ads, whether that is leads, sales or awareness, and plan a budget to match. You set the budget, and spending always stays under your control.
Market and competitor research
We look at how competitive your category is, what your competitors advertise and where the openings are.
Keywords, targeting and ads
We build the keyword list, match it to your audience and set location, demographic and behavioural targeting. We write the ads and add assets such as your phone number, location and links.
Setup, tracking and launch
We build the campaigns and set up conversion tracking for calls, forms and sales, so each click can be tied to a result. Then the campaigns go live.
Daily optimisation and testing
We check the campaigns every day: cost per click, conversion rate and Quality Score. We test alternative ads and images, and keep the versions that win.
Monthly report
Every month you get a report in English: what we did, what it brought and the plan for the next month.
Google Ads Pricing and Budget
Working with us on Google Ads involves two separate costs: our management fee and your ad budget.
- Management fee: starts at $300 per month. The final fee depends on how many campaigns and markets we run and which campaign types they use. Smaller accounts pay a fixed monthly fee; for larger budgets, the fee can be set as a percentage of ad spend. We agree on it in writing before we start.
- Ad budget: you pay it directly to Google from your own Google Ads account, and you decide how much it is. We recommend a starting budget based on your category and competition.
- Turkey surcharge: for ads served in Turkey, Google adds its regulatory operating cost to your invoice, as described above.
- New advertiser credit: if your Google Ads account is new, we apply Google's new advertiser offer for you, and Google adds ad credit once you reach the minimum spend it sets. In some cases, we can also provide a Google Partner promotional code. The amounts depend on your country and Google's current terms.
There are no hidden costs: what you pay us and what you pay Google are both visible from the first month.
Budget Protection Against Fake Clicks
Clicks from competitors and bots use up your budget without bringing customers. Google filters out such clicks with its own systems and calls them "invalid clicks". We add a second layer to that protection with SpendEvidence, software we built ourselves.
SpendEvidence checks every visitor who comes from your ads before they reach your site. When it sees a suspicious source, it adds the IP address to your ad account's exclusion list, and that address no longer sees your ads. We keep a dated record of every block. When we ask Google to review invalid clicks, we base the request on this record.
Free account review
Let's see where your ad budget goes
We review your current campaigns and show you which spend is paying off.
Working with Us from Abroad
You can work with us entirely remotely. For a Google Ads account, that means:
- The account is yours. We open the Google Ads account in your company's name, or work in your existing one, as an authorized user. If we stop working together, the account, its history and its conversion data stay with you.
- You pay Google directly. Our fee is quoted in US dollars and invoiced separately, with invoices in English.
- English throughout. Meetings and the monthly report are in English.
Why Work with DigienSEO?
DigienSEO is a Google Partner. The status relates to our Google Ads account management, and you can check it on our Google Partner profile.
Strategy Built for Your Business
We don't use one ad model for everyone. Each account gets a strategy built on its own goals and numbers.
Full Transparency
You see where the money goes and what it brings. The Google Ads account is shared with you, and we follow every step together.
Daily Optimisation
We don't set campaigns up and leave them. Every day we check which ads bring conversions and which keywords use up budget without results.
A Team You Can Reach
Real people handle every account. Beyond Google Ads, the same team covers SEO, Meta ads and your website.
Judged by Return, Not Visibility
We measure our work by what your ad spend brings back, whether the goal is sales or awareness.
Frequently Asked Questions
How much does a Google Ads agency in Turkey cost?
Our management fee starts at $300 per month and depends on the number of campaigns, markets and campaign types. Your ad budget is separate: you pay it directly to Google, and for ads served in Turkey, Google adds its regulatory operating cost to the invoice.
Will the Google Ads account be in our name?
Yes. We open the account in your company's name or work in your existing one as an authorized user. The campaigns, their history and the conversion data stay with you if we stop working together.
Do we need a Turkish website to advertise in Turkey?
Your ads will be in Turkish, so the page they lead to should be in Turkish too. If you don't have Turkish pages yet, our web design team can build a landing page for the campaign.
How soon will we see results?
Ads start showing the day the campaign goes live. In the first week we collect data, and within the first 30 days, optimisation usually brings visible results. How fast depends on your industry, your competition and the campaign setup.
How often do you optimise the campaigns?
We check your campaigns every day: where the money goes and which searches bring conversions. We pause keywords that don't work, move budget to the campaigns that do, and A/B test the ads, keeping the version that wins.
How will we follow the results?
Every month we send you a report in English. You also have access to your Google Ads and Google Analytics accounts, so you can check performance at any time.
Can competitors click our ads and use up our budget?
It is one of the most common problems advertisers face. Competitor clicks and bot traffic use up the budget without bringing a single customer. We detect this traffic with SpendEvidence, software we built ourselves, and exclude suspicious sources from your ads. For invalid clicks we detect, we ask Google for a review and follow it through.
Will you work with our competitor at the same time?
No. We don't run ads for two businesses advertising the same service, in the same city, on the same keywords at the same time. We can't put both first in the same search, and in the same auction each would push up the other's costs. If we already work in your area and industry, we tell you before our first call.
How long is the contract?
We usually recommend at least 6 months, because Google Ads campaigns need time at the start to collect data and be optimised. The term can be adjusted to your needs.
Can you guarantee results?
We can guarantee your ad shows in the top position as long as your budget allows. We don't guarantee sales, because your customers make the buying decision. What we guarantee is performance: better results than in your initial report, shown in every monthly report.
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Working Hours
Monday–Saturday 09:00–19:00 (Turkey time, UTC+3)
Phone
Address
Bahçelievler Mah. Prof. Dr. Necmettin Erbakan Cad. Elit İş Merkezi No: 3 İç Kapı No: 210, 54050 Serdivan / Sakarya, Türkiye